“Old age is better than you think!”
That’s the opening of the 2020 Global Wellness Summit, which introduces the “Silver Wellness” as a current and future trend in the wellness sector.
The World Health Organization expects the world’s over 60 population to have doubled by 2050. And not only that: we’re witnessing an actual generational transformation where the “silver” people are no longer identifiable as a weak and frail group. Today’s “boomers” are not what they used to be! Besides having the highest amount of money available on a global level, they are more and more similar to the “Millennials” in terms of purchasing habits. They spend many hours on their smartphones, shop online more and more often and they have time to dedicate to leisure activities, travels and well-being.
Thanks to their longevity and financial ease, the “silvers” are today an active and dynamic generation. They take care of their health, nutrition and well-being, and have become a very interesting target for companies and hotels, which are aiming at products and services that are tailored to them. From the Wellness Retreats to the Springs Packages, the “silver” offers are becoming more and more popular.
One of the most interesting aspects is the increasing awareness towards emotional intelligence. Recent scientific studies have shown how a period of physical inactivity can cause a deterioration of the central nervous system in elderly people. It affects the ability to manage the movements well – the so-called movement intelligence. This makes mental health and the balance of the nervous system as important as physical health and prevention.
If you want to integrate your offer and attract the more and more interesting and evolving over 60 group, Zerobody is the ideal solution.
Do you want to know why?
And not only. Zerobody in an inclusive product: for the first time, the same innovative system used by athletes all around the world is also a well-being and health solution that has no age limits!